HoReCa Real Estate Consulting (CHR)

Tomorrow Food assists HoReCa project owners with their real estate challenges, including the selection, acquisition, and optimal management of their locations. Our approach combines in-depth real estate expertise with a thorough understanding of usage specificities (kitchen, dining area, flow, storage) and economic efficiency to ensure the profitability and sustainability of investments.
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What role does a real estate consulting firm play in HoReCa projects?

A real estate consulting firm for HoReCa sector players is involved across the entire site lifecycle : it targets key locations with high potential, while conducting a detailed study of areas intended for HoReCa operations.

It has a complete understanding of the hotel real estate market as well as the specific constraints related to restaurants in busy environments governed by strict standards.

It evaluates the quality of locations by analyzing visitor traffic, visibility, synergies with surrounding services, and accessibility, while ensuring compliance with essential technical standards such as adequate ventilation, efficient extraction systems, as well as safety and universal accessibility, particularly for people with reduced mobility.

Rigorous assessments evaluate commercial capacity, adaptability to traffic variations, and the technical compliance of facilities, reconciling architectural limitations with operational performance and financial objectives.

The firm also ensures the increase in property value, secures contracts, manages legal aspects, oversees projects, and defines strategic plans aimed at increasing short- and long-term profitability.

What are the service areas for HoReCa real estate consulting experts?

Services include the selection and appraisal of strategic sites, the negotiation of operating contracts, and the supervision of technical works, as well as the optimization of the management and operation of HoReCa infrastructures.

The goal is to balance lthe specificities of the HoReCa sector with the economic and functional requirements of managers to enhance profitability and improve the quality of services offered.

The selection of locations is based on a precise analysis of visitor flows, the fluidity of customer journeys, thematic appeal, and ease of access.

Key criteria include the modularity of facilities, the availability of technical services, and compliance with fire safety regulations and universal accessibility.

Negotiations concerning leases, concessions, or partnerships are conducted rigorously, taking into account rents, durations, specific clauses, and operating costs.

Feasibility studies encompass financial projections, optimal capacity, and equipment ergonomics. Furthermore, the firm ensures legal and technical monitoring until the spaces are delivered, then supports marketing and continuous adaptation to fully exploit their potential.

Why consult a real estate advisory firm for your HoReCa projects?

We design

Customized solutions that address the specific constraints and challenges of each project.

We offer

Flexible spaces creating immersive experiences unique for consumers.

We introduce

Innovative concepts and original formats that boost the food and beverage offering.

We consider

seasonality, peak traffic, and visitor behavior to formulate a tailored local strategy.

We integrate

Advanced digital solutions for managing flows, orders, and inventory, thereby optimizing operations.

We innovate

Through immersive approaches enhancing the appeal and economic performance of infrastructure.

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Who benefits most from real estate consulting in the HoReCa sector?

Developers & real estate investors

Food service becomes a an enhancement and engagement driver, stabilizing revenues and footfall for their assets.

 

Leisure Sector Businesses

Museums, parks, and tourist attractions increase the average spend and the experience through tailored F&B spaces.

 

Station & Airport Operators

Fast and robust formats monetize traffic while streamlining passenger journeys.

 

Hotel Industry Players

A distinctive culinary offering strengthens the positioning, satisfaction, and perceived value of the establishment.

Why choose Tomorrow Food for real estate consulting in the HoReCa sector?

On-the-ground expertise

Tomorrow Food combines in-depth knowledge of the real estate market with a command of the specific constraints of the HoReCa sector : flow analysis and management, economic stakes, location strategies, expert negotiations, and regulatory compliance.

We offer a comprehensive vision ensuring profitability, compliance, and sustainability.

We also manage key operational stages (openings, specifications, coordination with architects and engineering firms) to design perfectly adapted spaces.

 

Complex Project Management

Whether it's about deploying themed food halls, integrating dining options into immersive experiences or coordinating comprehensive HoReCa programs at major sites, Tomorrow Food is involved in strategic projects.

Our multi-asset expertise enables a tailored and scalable approach, adapted to the size, urban context, and technical constraints of each project.

Nous avons été pleinement satisfaits de la mission confiée. Tomorrow Food s'est montré à la fois réactif, efficace et force de proposition, avec une véritable maîtrise des enjeux F&B. Son expertise a été un réel atout pour faire avancer notre projet

Cécile Propowa - Directrice Food & Beverage & Entertainment

Collaborer avec Tomorrow Food, c est s appuyer sur une equipe de vrais pro de la restauration, tres au fait du marche parisien et francais et toujours prets a explorer des approches inedites.

Stéphane Keulian - Food Business Leader Ingka Centres

Quand on gère l’offre commerciale des gares de France, on a parfois besoin d’appuis experts. Avec son recul sur les tendances F&B, son audace et son attachement à la cuisine simple et généreuse, Tomorrow Food nous a accompagnés pour repenser ce que pourrait être (et sera) en partie la restauration en gares: une cuisine de terroir, accessible au plus grand nombre, qui complète l’offre de restaurant du quartier et répond aux attentes évolutives des clients. Du menu à la direction artistique, Tomorrow Food a réuni une équipe complète et complémentaire

Adrien Lavayssière - Directeur du Développement chez Retail & Connexion

Souhaitant lancer un laboratoire d’innovation orienté Retail et proposant une offre de restauration, nous nous sommes rapprochés de Tomorrow Food En 2023. Après quelques semaines de réflexion en commun, nous avons imaginé un concept original : le Bistro Hasard situé à proximité de la Gare Saint-Lazare. Lancé en avril 2024, cet établissement propose des offres innovantes autour du jeu. Cette aventure originale nécessitait une communauté complète de visions entre Tomorrow Food et nous, ainsi qu’une confiance mutuelle sans faille. En réunissant ces deux ingrédients, nous avons réussi ensemble à développer un établissement unique en son genre, qui satisfait la clientèle et qui s’impose comme une référence.

Rodolphe Barquin - Direction Innovation FDJ UNITED

De la création du concept à sa définition dans les détails, l'équipe à démontrer un vrai professionnalisme, une réactivité et un savoir faire précieux. Très bonne communication au sein de l'équipe projet ainsi qu'avec notre board. Éléments chiffrés ont été bien construit, cohérents. L'équipe TFA a été a l'écoute et a su se remettre en question pour faire aboutir notre projet.

Johan Matthieu - Chef de projet développement chez Center Park
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