Restaurant consulting firm for real estate companies

Tomorrow Food assists real estate companies, asset owners, real estate investors, and property managers in enhancing the value of F&B locations integrated into their properties. Our approach combines an understanding of F&B usage patterns, analysis of technical constraints, footfall analysis, and a focus on rental performance, all to strengthen the attractiveness, profitability, and sustainability of the assets concerned.
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What is the purpose of a restaurant consulting firm for real estate companies?

A restaurant consulting firm for real estate companies assists owners, investors, and asset managers in the analysis, transformation, and enhancement of real estate properties that include an F&B component. Its value lies in a combined mastery of real estate challenges, technical constraints related to F&B, and the economic realities of an operating asset.

It evaluates the suitability of a location in terms of footfall, visibility, and accessibility. These elements are then weighed against F&B-specific requirements : extraction, ventilation, safety, accessibility, layout, operational constraints, and conditions of use for the premises.

It also conducts feasibility studies to estimate the potential turnover, the sustainable rent level, the capacity, the fit-out requirements, and the necessary investments. This analysis provides an objective assessment of the viability of an F&B activity, to adjust the site's positioning, and to secure the real estate company's yield objectives.

Finally, it guides real estate value creation : positioning optimization, review of lease terms, identification of suitable concepts, anticipation of works, and commercialization strategy. The objective is to help decision-makers choose between leasing, transformation, repositioning, renegotiation, sale, or development of an F&B-focused asset.

What does a real estate company's restaurant consulting mission involve?

A consulting assignment for real estate companies can involve a vacant space, a multi-site portfolio, a shopping mall, a commercial property, a hotel, a leisure site, a train station, an airport, or any real estate complex facing F&B challenges. All with the aim of defining the best restaurant operating strategy.

The study relies on concrete criteria: site attractiveness, foot traffic quality, premises exposure, commercial potential, accessibility, surrounding competition, and suitability with potential restaurant concepts. Concurrently, we assess operational parameters: available space, extraction, ventilation, fire safety, accessibility for people with reduced mobility (PRM), storage, delivery, traffic flow organization, and layout constraints.

Contractual and economic aspects are also integrated into the analysis: rent level, lease duration, indexation, charges, work distribution, specific clauses, exit scenarios, and impact on rental or market value. This analysis helps determine if the asset can accommodate a strong operator, generate sustainable income, and remain consistent with market standards.

This analysis is further extended by a strategic review of the asset: concept selection, target operators, pricing strategy, sales projections, investment level, regulatory risks, and development scenarios. This provides the real estate company with a solid basis for decision-making when marketing, restructuring, repositioning, leasing, acquiring, or selling an F&B asset.

Why consult a specialized restaurant consulting firm for real estate companies?

We design

Location recommendations and layout guidelines that connect the asset's nature, the F&B concept, operational constraints, and real estate value enhancement objectives.

We offer

Occupancy scenarios that optimize the visibility of the premises, the customer journey, the performance of the spaces, the operator's economic balance, and the property owner's rental yield.

We introduce

Market analysis tools and quantitative methods based on foot traffic, usage patterns, consumer behavior, potential average spend, and local competition.

We take

into account seasonality, user profiles, visitation patterns, and site specificities in order to measure the true F&B operating potential of a property asset.

We integrate

Lease analyses, cost simulations, renovation assumptions, and an estimate of necessary investments to anticipate the factors that influence the overall profitability of the project.

We innovate

By devising F&B repositioning strategies that can enhance the site's attractiveness, improve its usage, support its marketability, and increase its asset value.

Our projects

ARCHIPEL - NHOOD

A food hall and a festive rooftop
voir tout

Alesti Brasserie

Brasserie 2.0 on the Boulevards
voir tout

CAFÉ NEON

Urban Canteen, Café Néon Spirit
voir tout

Les Deux Magots Counter

A modern counter in Saint-Germain
voir tout

Who needs restaurant consulting?

Real estate developers & investors

Food services help enhance assets and energize spaces, while strengthening the stability of revenue and footfall.

 

Leisure sector organizations

Museums, parks, and tourist sites enrich the visitor experience and increase the average spend thanks to well-integrated F&B concepts.

 

Station & airport managers

Fast, clear, and efficient offerings help to capture passenger traffic while improving the flow of journeys and profitability per square meter.

 

Hospitality industry players

A unique culinary offering supports the establishment's positioning, improves customer satisfaction and enhances perceived value.

Why choose Tomorrow Food, the consulting firm specializing in F&B for real estate developers?

On-the-ground expertise

Tomorrow Food understands the challenges faced by real estate developers when a property incorporates a food service component: foot traffic analysis, concept validation, technical constraints, regulatory requirements, sustainable rent levels, and value creation potential. This expertise helps inform decisions before any commercialization, restructuring, or transformation.

From initial diagnosis to defining the recommended scenario, our experts guide the process, lead the analyses, and ensure alignment between real estate, F&B operations, and the real estate developer's financial objectives. This method helps prioritize, ensure sound decision-making, and avoid decisions based on an overly theoretical assessment of F&B potential.

 

Major projects

Whether it's food courts spanning vast areas, or high-end hotel restaurants, or developments F&B&E integrated into large real estate complexes, Tomorrow Food supports real estate developers in the design, repositioning, and maximizing the value of their F&B spaces.

Our cross-functional approach, at the intersection of real estate, operations, and F&B strategy, allows us to tailor our support to the asset's nature, its market, technical constraints, leasing objectives, and value creation trajectory.

Nous avons été pleinement satisfaits de la mission confiée. Tomorrow Food s'est montré à la fois réactif, efficace et force de proposition, avec une véritable maîtrise des enjeux F&B. Son expertise a été un réel atout pour faire avancer notre projet

Cécile Propowa - Directrice Food & Beverage & Entertainment

Collaborer avec Tomorrow Food, c est s appuyer sur une equipe de vrais pro de la restauration, tres au fait du marche parisien et francais et toujours prets a explorer des approches inedites.

Stéphane Keulian - Food Business Leader Ingka Centres

Quand on gère l’offre commerciale des gares de France, on a parfois besoin d’appuis experts. Avec son recul sur les tendances F&B, son audace et son attachement à la cuisine simple et généreuse, Tomorrow Food nous a accompagnés pour repenser ce que pourrait être (et sera) en partie la restauration en gares: une cuisine de terroir, accessible au plus grand nombre, qui complète l’offre de restaurant du quartier et répond aux attentes évolutives des clients. Du menu à la direction artistique, Tomorrow Food a réuni une équipe complète et complémentaire

Adrien Lavayssière - Directeur du Développement chez Retail & Connexion

Souhaitant lancer un laboratoire d’innovation orienté Retail et proposant une offre de restauration, nous nous sommes rapprochés de Tomorrow Food En 2023. Après quelques semaines de réflexion en commun, nous avons imaginé un concept original : le Bistro Hasard situé à proximité de la Gare Saint-Lazare. Lancé en avril 2024, cet établissement propose des offres innovantes autour du jeu. Cette aventure originale nécessitait une communauté complète de visions entre Tomorrow Food et nous, ainsi qu’une confiance mutuelle sans faille. En réunissant ces deux ingrédients, nous avons réussi ensemble à développer un établissement unique en son genre, qui satisfait la clientèle et qui s’impose comme une référence.

Rodolphe Barquin - Direction Innovation FDJ UNITED

De la création du concept à sa définition dans les détails, l'équipe à démontrer un vrai professionnalisme, une réactivité et un savoir faire précieux. Très bonne communication au sein de l'équipe projet ainsi qu'avec notre board. Éléments chiffrés ont été bien construit, cohérents. L'équipe TFA a été a l'écoute et a su se remettre en question pour faire aboutir notre projet.

Johan Matthieu - Chef de projet développement chez Center Park
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